Magazine

Views: The need for ethical standards

AN essay in When In Doubt, Make Applesauce! Core Habits of the Masterful Public Relations Professional (Cherrymoon Media, Lexington, Kentucky USA, Nov. 2022). By Francis Ingham (pictured), late director general, Public Relations and Communications Association (PRCA) and chief executive, International…

Reading Time: 2 minutes

News: AnnaMaria DeSalva to open ICCO Global Summit in Warsaw

ANNAMARIA DeSalva (pictured), global chairman and CEO, Hill+Knowlton Strategies will open ICCO’s Global Summit in Warsaw on Wednesday 11 October 2023. The Global Summit is an annual congregation of PR leaders and experts from across the globe, endorsed by 40…

Reading Time: 2 minutes

News: CIPR launches new Iprovision fund to target a more inclusive PR profession

THE benevolent fund of the Chartered Institute of Public Relations (CIPR), Iprovision, has today launched a new fund aimed at helping those from lower socio-economic and underrepresented groups to commence or advance a career in public relations. The new 75…

Reading Time: 2 minutes

Views: The role of communication in prioritizing talent retention

IN 1951, an educator named Elwood Murray reckoned that communication issues are at the heart of all relationship problems. He stated, “Wherever there are problems in human relations in the world today, there appear to be problems of communication.” 72…

Reading Time: 3 minutes

News: CIPR 2023 Excellence Awards winners revealed

MISCHIEF (MHP Group) and the North East and North Cumbria Integrated Care Board were the big winners as the Chartered Institute of Public Relations (CIPR) held its annual Excellence Awards on Wednesday night. Both took home a hattrick of awards…

Reading Time: 2 minutes

News: PRCA marks milestone in governance review with appointment of interim change director

THE Public Relations and Communications Association (PRCA) has appointed Andraea Dawson-Shepherd (pictured) as interim change director. The appointment marks a milestone in the PRCA’s governance review process, as the organization prepares the details of its new structure and governance and…

Reading Time: 2 minutes

News: CIPR writes to Belfast Telegraph in support of public sector communicators

THE Chartered Institute of Public Relations (CIPR) has written to the Belfast Telegraph in support of public sector communicators following a front page story that questioned the value of an advertised public relations role. The article details the role at…

Reading Time: 2 minutes

Views: Two-way conversations key in workplace decision-making

THE impact of the Covid-19 pandemic on employees highlighted the need for empathetic and compassionate leadership – and this includes ensuring a two-way conversation in terms of workplace decision-making, writes Edel Fitzgerald, associate partner at Reputation Inc. Asking your employees…

Reading Time: 5 minutes

News: Media stakeholders unite in commitment to tackle misinformation

THE International Communications Consultancy Organisation (ICCO) and The Trust Project together with the support of The Council of Europe pledged to join different sections of the media in tackling misinformation following ICCO’s European Forum, held in Strasbourg on 1 June.…

Reading Time: 2 minutes

Views: Tie employee engagement to company performance and gain a voice at the table

TYING employee engagement (EE) to your company’s business performance starts with building your personal profile and credibility as an EE leader, a key enabler to ensure you have a voice at the table of your executive leadership, writes Christopher Wade.…

Reading Time: 6 minutes

Views: Media relations – the art and craft of persuasion

MEDIA relations is the art and craft of persuading someone else, aka: "the media," to tell your story, thereby adding an extra level of credibility to the message that you want to convey to your target audiences, writes Kirk Hazlett. …

Reading Time: 2 minutes

Views: Build and maintain media relations for business impact

MEDIA relations is about building and maintaining relationships with the press and knowing how and what they write about… it’s not about ‘schmoozing’ media, writes Lydia Hoye. It's about smart, value driven relationships that connect the right story to the…

Reading Time: 5 minutes

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