The ICCO Global Summit 2024 will take place on October 9-10 at the Fairmont Quasar Hotel in Istanbul. This landmark event, organised in partnership with the IDA (Communication Consultancies Association of Turkey), promises to deliver unparalleled insights and strategic discussions at the heart of a city that bridges Europe and Asia. This year’s summit is sponsored by Faselis, a leader in innovative PR technology.
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The two-day conference agenda will address pressing issues and emerging trends in public relations. Key topics include Navigating the Complexities of Geopolitical Risks: Offering strategic approaches to managing the evolving political landscape that impacts global communications; Harnessing Creativity for Impact: Exploring how creativity serves as a powerful tool in shaping and influencing PR strategies that resonate across diverse audiences; and The Role of Artificial Intelligence in PR: Investigating how AI is transforming the way public relations is practised, from data analysis to audience targeting.
In addition, the summit will present a comprehensive overview of the latest industry findings, informed by an array of surveys and reports. These insights will delve into key areas such as the advancing role of women in leadership within the PR industry, the transformative impact of AI and emerging technologies on communication practices, and the evolving expectations of the next generation of PR professionals. By addressing these findings, industry leaders and experts will equip attendees with the knowledge and tools necessary to navigate the complex and rapidly changing landscape of public relations, ensuring they remain at the forefront of the industry.
The summit will also focus on emerging trends that are redefining agency roles, fostering diversity, equity, and inclusion within the industry, addressing climate communications, and tackling the challenges posed by misinformation and the need for responsible communication practices.
The ICCO Global Summit 2024 will feature some of the most respected voices in the public relations and communications industry. Among the distinguished speakers are Paul Holmes, Founder of PRovoke Media, a visionary in media and communication strategies; Tarun Nagrani, Director of Communications for South Asia at Mastercard, bringing a wealth of knowledge in regional communication dynamics; Simon Shaw, Global Chief Creative Officer at Burson, recognised for his innovative approaches to creativity in PR; Mark Hutcheon, Director at Deloitte UK, an expert in strategic communications and reputation management; Patrick Penninckx, Head of Information Society at the Council of Europe, a leader in navigating the intersection of information policy and public relations; Farzana Baduel, CEO of Curzon PR, an advocate for diversity and inclusion in the communications sector; Rod Cartwright, Founder of Rod Cartwright Consulting, offering deep expertise in reputation management; Natalya Yemchenko, Chief Corporate Affairs Officer at System Capital Management (SCM), with extensive experience in corporate communications; Kate Hartley, Co-founder of Polpeo, specialising in crisis communication and social media strategy; Orla Graham, Insights Consultant at CARMA, a leader in data-driven communication analysis; and Julian Boulding, President of thenetworkone, an influential figure in global agency networks.
The lineup also includes top executives, creative strategists, and thought leaders from organisations such as Ketchum, FleishmanHillard, M&A Advisory, Netprofile, Ipsos UK, and others, ensuring that the conference will provide attendees with a wealth of knowledge and actionable strategies.
Andras Sztaniszlav, CEO of ICCO, said: “As we stand on the brink of unprecedented changes in the public relations landscape, particularly in a year marked by significant elections around the world, the ICCO Global Summit 2024 represents a critical juncture for our industry. With cutting-edge discussions on creativity, AI, and global communications, coupled with insights from leading experts and a focus on pressing issues such as diversity and responsible communication, this summit will provide the essential tools and knowledge to drive progress and innovation. Join us in Istanbul to be part of this transformative experience and help shape the next chapter of public relations.”
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