Insights

News: New CIPR AI in PR report finds AI tools assisting with 40 per cent of PR tasks

NEW research from the Chartered Institute of Public Relations (CIPR) has found that up to 40 per cent of tasks performed by public relations professionals are now assisted by AI tools. The report reveals that, while the adoption of AI…

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Views: What you say and do must be the same in times of crisis

WHEN a crisis emerges the communication response is ‘we have got this under control’ quickly followed by ‘we are doing a good job’, writes Amanda Coleman, author and director of Amanda Coleman Communications Ltd. All of that is fine if…

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News: Global report ‘The Future of PR/Comms and their Social Impact’ launches

THE PRCA University Advisory Group and Quadriga University of Applied Sciences have launched their global report, ‘The Future of PR/Comms and their Social Impact’. This comprehensive study engaged over 600 participants hailing from 23 countries and collected data in English,…

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Views: Getting global organisations and people onto the same page

ORGANISATIONS increasingly rely on employees who live and work in locations around the globe. From Delhi to Dublin and Tokyo to Toronto, the ability to leverage the right combination of local savvy and global expertise can provide a competitive advantage,…

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News: Time for PR to be seen as mission critical as HR, says CIPR CEO

ALMOST half of FTSE 100 boards and executive leadership teams (ELTs) lack a director of communications, director of corporate affairs or similar dedicated position according to new research published by the CIPR, the world’s only royally chartered body for PR…

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Views: Your PR budget has been cut, now what?

PR is not alone; businesses are freezing and cutting budgets across the board to manage the current uncertainty around the economic environment, writes James Thorniley, associate director, Mixology Communications. Data from the latest IPA Bellwether report indicates that PR budgets…

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News: In Truth launches to help businesses and brands keep track of their reputations on environmental sustainability

WOMEN-OWNED business In Truth has launched to help businesses and brands keep track of their reputations on environmental sustainability. Companies are increasingly worried about their reputational liabilities on green issues; In Truth has responded to this by designing a service…

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Views: Ethical thought and action key to positive public perception

ETHICS, to me, is, very simply, "doing the right thing for the right reason,” writes Kirk Hazlett. It is easy, and deceptively harmless, to take the seemingly less-complicated way out...ignoring potential consequences and impacts on others. So often, as a…

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News: I Have a Voice completes second annual public affairs training and internship scheme

I Have a Voice CIC (“IHAV”) completed its second annual flagship training and internship scheme providing an opportunity for 17 young people to explore career pathways in public affairs and policymaking. Continue reading or listen here: [audio m4a="https://www.strategic-hq.com/wp-content/uploads/2023/09/IHAV.m4a"][/audio] With the…

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Views: How PR differs abroad

WOULD you like foreign media to cover the brand you work for? It’s tricky, but doable, writes Magdalena Górak, founder of international PR network Enterie. Continue reading or listen here: [audio m4a="https://www.strategic-hq.com/wp-content/uploads/2023/09/Magda-Enterie.m4a"][/audio] Each country has specific economic and geopolitical conditions…

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News: US tech firms demand more from European PR agencies

NEW research from tech PR and content agency Fourth Day Public Relations shows that US technology businesses want far more than media relations from their PR agencies in Europe. 53 decision making executives in US tech firms that are either…

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Views: The ethics of PR: a delicate balance of persuasion and truth

IN a world where information travels at the speed of a click and public perception can sway like a pendulum, the role of public relations professionals has never been more crucial, writes Mark Harrington, client manager at AM O’Sullivan PR.…

Reading Time: 4 minutes