by Mark Dollins: If employee communicators viewed 2023 as the year that Generative AI knocked at the door, we can easily look at 2024 as the year our global community invited AI into our workspaces to get to know it…

Reading Time: 6 minutes

by Martin Pettinati: We All Want to Be Disruptive…but no one wants to be disrupted. This idea is at the core of how businesses operate: those that succeed and those that don’t. We live in an era in which innovation,…

Reading Time: 10 minutes

In early December, independent issues, crisis and reputation specialist, Rod Cartwright of Rod Cartwright Consulting and Nigel Sarbutts, founder of the The PR Cavalry, announced the launch  of the new Independent Impact 50 Awards. The Independent Impact 50 will provide…

Reading Time: 2 minutes

by Barbara Pesel: Why is it that so many companies and brands look eerily similar? Walk into any boardroom, scroll through a dozen LinkedIn posts, or sit in on industry trend discussions, and it becomes excruciatingly evident — the sameness…

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by Emily Hecker: Credibility is a magic word. To be credible means being believed and trusted. It comes from consistently showing up and delivering on your promises, among other things (more on that in a bit). For many of us…

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WPP is the latest company in the comms and media world to issue a return-to-office edict. Below is the text of the memo to WPP staff from CEO Mark Read: To everyone at WPP I hope you had a restful…

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by Michael Mejer: Imagine seeing your competitor featured in a major publication… again. Meanwhile, your media outreach seems stuck in neutral. It’s a frustrating situation, no question. So what’s leading to the lack of coverage for your company? There are…

Reading Time: 3 minutes

Muck Rack, a leading provider of PR software, announced today that it has acquired Ruepoint, a leading global media intelligence company, to deliver even more robust professional services through curated monitoring, digests and insights, to inform PR and communication decisions…

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Strategic is proud to co-sponsor the #WeLeadComms series of debates in 2025, with the this year’s first, on the question of “Do #Comms Pros Need to Change?” taking place on 28 January at 4PM GMT/11AM Eastern. Strategic founder and publisher…

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by Adesh Chetram: I recently watched Tyler Perry’s latest film, The Six Triple Eight on Netflix, and I found myself moved by the story, not only for its historical significance and human triumph, but because I found that elements of the story carry through…

Reading Time: 5 minutes

(Sponsored Content) While Europeans and Americans have tended to “head for the sun” in the summer, the trend towards higher temperatures is driving many to look north for alternatives. Iceland has mainly been popular in the summer for its scenery…

Reading Time: 3 minutes

by Janet Hitchen: An article in the FT last week got me thinking, what does Greenlash mean for Communication professionals? Greenlash is new. It describes the backlash that happened in 2024 as some companies stepped back from their sustainability commitments,…

Reading Time: 3 minutes