Insights

News | AMEC announces new chair

The International Association for the Measurement and Evaluation of Communication (AMEC) has announced the new incoming chair of the association. Continue reading or listen here: [audio m4a="https://strategic-hq.com/wp-content/uploads/2024/06/AMEC-announces-new-c.m4a"][/audio] AMEC, the world’s largest media intelligence and insights professional body, announced Raina Lazarova…

Reading Time: 2 minutes

Opinion | When truth and trust are under attack, good communications is no longer a luxury

Who is telling the truth these days? Who can tell?  We may be living in what some commentators term a ‘post-truth’ world, but can we simply shrug and give up on holding ourselves and others to the highest standards of…

Reading Time: 3 minutes

Beyond the brand | Jared Meade | Reputation management and crisis communications speak to human behavior

Jared Meade, MPS, APR, MPRCA, brings more than 20 years of public relations experience – emphasizing the healthcare and education sectors – to his current roles as associate vice president of Meehan Business Advisers (MBA) and founder and principal of…

Reading Time: 4 minutes

News | Onclusive launches election comms podcast, Politicomms

Onclusive, a leading global provider of tools and services for comms pros, has launched its new election communications podcast, Politicomms. This bi-weekly podcast is hosted by industry experts Jack Richards, Stephen Canning, and Elena Campbell. Politicomms is set to offer…

Reading Time: 2 minutes

Opinion | Are innovation narratives the key to driving a new vision of Africa?

In recent years, a new innovation narrative has emerged from Africa, with new stories about how technology is enabling people across the continent to access a wide range of services that were previously out of reach, writes Olugbeminiyi Idowu. From…

Reading Time: 3 minutes

Beyond the brand | Grace Keeling | The world of B2B tech communications is centred on making complex things simpler

Grace Keeling is the co-founder of award-winning communications agency, Made By Giants. She started her own agency with her co-founder James Beveridge in the middle of the pandemic, working with fintech, martech, enterprise tech and cyber companies, driving growth for…

Reading Time: 4 minutes

Beyond the brand | Finola Sloyan | We have to embrace AI in PR because it is here to stay

Finola Sloyan is a public relations consultant working in the technology sector. Her business, Sloyan PR, specialises in amplifying awareness of personal and corporate brands and their expertise. The industry Why did you pursue a career in public relations and…

Reading Time: 3 minutes

News | PRCA/CIPR Mental Health Audit 2023/2024 highlights persistent challenges and trends in PR industry

There has been an increase in diagnosis of mental health conditions in the PR industry according to new research carried out by the Public Relations and Communications Association (PRCA) and the Chartered Institute of Public Relations (CIPR). The research –…

Reading Time: 2 minutes

Interview | PRCA CEO looks ahead to period of growth and innovation 

Almost four months into his new role as CEO at the PRCA, James Hewes spoke with Laura Oliver for Strategic a week before he flew to Dubai to meet international members of the industry’s trade association. He’s focused on developing…

Reading Time: 5 minutes

Opinion | Why human-driven analysis can enable data-driven communication

Public relations and corporate communications are moving towards becoming data-driven business disciplines, writes Tan Sukhera. But in the drive towards making data-based decisions, many organizations are missing a crucial piece – the ability and willingness to identify and analyze the…

Reading Time: 3 minutes

Extract | Innovative Internal Communication | Joanna Parsons

This extract from Innovative Internal Communication by Joanna Parsons is © 2024 and reproduced with permission from Kogan Page Ltd. All rights reserved. Innovation in internal communication I like trying new things, asking questions and challenging norms. Probably no surprise…

Reading Time: 27 minutes

Beyond the brand | Trudy Lewis | I’m convinced that most organisational challenges can be addressed by improved communications

Trudy Lewis is a communication consultant, executive coach, and founder and director at Colinear Ltd. She has a passion to help leaders, professionals, and their teams to develop influence and create impact as they master effective communication. In ‘beyond the…

Reading Time: 6 minutes