Insights

News | 2024 ICCO Global Awards open with early-bird entries and new categories

The 2024 ICCO Global Awards has officially opened for entries, offering PR professionals worldwide the opportunity to showcase their most impactful work on a global stage. As one of the industry's most prestigious honours, the awards highlight outstanding achievements in…

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News | Global Strategic Communication Consortium unveils inaugural Berger Research Award winners

The Global Strategic Communication Consortium (GSCC) recently announced that Ruth Avidar (pictured bottom right), Ph.D., senior lecturer, Yezreel Valley College, Israel, and Itzhak Mashiah (pictured top), Ph.D. visiting scholar, University of Mississippi, are the recipients of the inaugural Berger Research…

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Opinion | Navigating the unexpected: Responding to a cyber hack with crisis communications

Cybercrime is now more profitable than the entire trade in illegal drugs combined, according to Cybersecurity Ventures, writes Matthew Whalley, co-founder and MD, Ilex Content Strategies. The research firm expects it to be a $10.5 trillion industry by 2025. The…

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News | Asian Communications Network launched to champion ethnic diversity in media, marketing, and PR

In a timely step towards fostering inclusivity and representation, three leading PR practitioners have unveiled the Asian Communications Network, a pioneering initiative dedicated to empowering ethnically diverse professionals within the UK's communications industry.  Continue reading or listen here: [audio m4a="https://strategic-hq.com/wp-content/uploads/2024/08/Asian-Communications.m4a"][/audio]…

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News | Koray Camgöz announced as new CEO of Taylor Bennett Foundation

The Taylor Bennett Foundation has today announced the appointment of its new chief executive Koray Camgöz who will join the foundation in late September. Koray joins the foundation to lead a period of growth and expansion, as the charity enters…

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Opinion | Can the workplace become a space for civility in fiery times? | Kim Clark and Mike Klein

As electoral politics reaches for new levels of divisiveness and nastiness, and as racial and ethnic tensions boil over into violence in a number of parts of the world, businesses have a crucial role to play in injecting some degree…

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News | PRII announces comprehensive AI usage guidelines for members

The Public Relations Institute of Ireland (PRII) has released guidelines designed to support the effective and ethical use of artificial intelligence (AI) among its members. The guidelines aim to help communications professionals navigate the integration of AI, in particular generative…

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Extract | Building a Culture of Inclusivity | Priya Bates and Advita Patel

This extract from Building a Culture of Inclusivity by Advita Patel and Priya Bates is © 2023 and reproduced with permission from Kogan Page Ltd. All rights reserved. Why using inclusive language is essential in the workplace Words are powerful.…

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Statement | PRCA REEB reacts to rioting and violence

The PRCA Race and Ethnicity Equity Board (REEB), on behalf of everyone at PRCA, condemns the rioting, looting, and other organised attacks that are being led by White far-right extremists across the UK to fuel fear, hatred, and intimidation against…

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News | PRCA launches initiative to revolutionise the PR and PA industry pitching process

The Public Relations and Communications Association (PRCA) is asking for views on how the pitching process can be improved. The move follows much coverage in the trade press reflecting frustrations about the current situation. PRCA’s campaign, ‘Pitch Forward: A Better…

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Interview | Strategic communication a significant contributor to business and financial goals | Sia Papageorgiou

Words: Lateefah Jean-Baptiste Strategic communication is crucial for communication professionals because it ensures that messages are effectively crafted and delivered to achieve organisational goals. This is something Sia Papageorgiou feels very passionate about: “Strategic communication really is the foundation for…

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Opinion | Painting a bigger picture: why PRs use pray and spray despite it leading the industry to a deadend | James McCann

A recent opinion piece published by the Observers restaurant critic, Jay Rayner lambasting PR professionals' use of the ‘Pray and Spray’ approach has sparked significant debate online, writes James McCann, CEO of ClearStory International and Everhaze. It’s true, the sheer volume…

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