GLOSSARY OF TERMS

Public relations

Building and maintaining relationships between an organization and its publics.

Strategic communications

The purposeful use of communication by an organization to fulfil its mission.

Content creation

Creating information in different forms that appeals to your audience. 

Crisis communications

Protecting the reputation of individuals and organizations in crisis situations.

Executive communications 

Communication from a member(s) of the C-suite or leadership team to the internal audience within an organization. 

Internal communications 

The flow of communication through a company to ensure teams are connected and informed.

Media relations

Engaging with media to pitch news and stories about an individual, business or organization.

Social media management

The creation and sharing of information to an individual, business or organization’s audience on social media networks.