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Insights

News | PRCA launches initiative to revolutionise the PR and PA industry pitching process

The Public Relations and Communications Association (PRCA) is asking for views on how the pitching process can be improved. The…

Reading Time: < 1 minute

Interview | Strategic communication a significant contributor to business and financial goals | Sia Papageorgiou

Words: Lateefah Jean-Baptiste Strategic communication is crucial for communication professionals because it ensures that messages are effectively crafted and delivered…

Reading Time: 5 minutes

Opinion | Painting a bigger picture: why PRs use pray and spray despite it leading the industry to a deadend…

A recent opinion piece published by the Observers restaurant critic, Jay Rayner lambasting PR professionals' use of the ‘Pray and…

Reading Time: 3 minutes

Outlook | Striving and thriving: The Irish PR sector | Dr Martina Byrne, CEO, PRII and PRCA Ireland

The public relations and communications sector in Ireland is in good health and, while cognisant of the disruptive power of…

Reading Time: 4 minutes

Insights

News: A game-changer: the impact of AI on corporate and brand communication

THE creative and productivity opportunities as well as ethical, legal and societal issues around the use of generative artificial intelligence…

Reading Time: 2 minutes

Insight: Has public relations earned a permanent seat at the decision making table?

PUBLIC relations is a dominant field of practice embedded across many levels of business and society, writes Michael Collins. However,…

Reading Time: 3 minutes

Lead insight: Francis Ingham shares the PR industry’s response to Russia’s invasion of Ukraine

LAST Thursday, I was shocked when one European country invaded another, writes Francis Ingham. And did so without any sense…

Reading Time: 3 minutes

Insight: Relationships deliver outcomes and are true measure of effective public relations

WHY have we not yet mastered the task of mapping the value of public relations? More accurately, why haven’t we…

Reading Time: 3 minutes

News | PRCA launches initiative to revolutionise the PR and PA industry pitching process

The Public Relations and Communications Association (PRCA) is asking for views on how the pitching process can be improved. The…

Reading Time: < 1 minute

Interview | Strategic communication a significant contributor to business and financial goals | Sia Papageorgiou

Words: Lateefah Jean-Baptiste Strategic communication is crucial for communication professionals because it ensures that messages are effectively crafted and delivered…

Reading Time: 5 minutes

Opinion | Painting a bigger picture: why PRs use pray and spray despite it leading the industry to a deadend | James McCann

A recent opinion piece published by the Observers restaurant critic, Jay Rayner lambasting PR professionals' use of the ‘Pray and…

Reading Time: 3 minutes

Outlook | Striving and thriving: The Irish PR sector | Dr Martina Byrne, CEO, PRII and PRCA Ireland

The public relations and communications sector in Ireland is in good health and, while cognisant of the disruptive power of…

Reading Time: 4 minutes

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