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Insights

Beyond the brand | Finola Sloyan | We have to embrace AI in PR because it is here to stay

Finola Sloyan is a public relations consultant working in the technology sector. Her business, Sloyan PR, specialises in amplifying awareness…

Reading Time: 3 minutes

News | PRCA/CIPR Mental Health Audit 2023/2024 highlights persistent challenges and trends in PR industry

There has been an increase in diagnosis of mental health conditions in the PR industry according to new research carried…

Reading Time: 2 minutes

Interview | PRCA CEO looks ahead to period of growth and innovation 

Almost four months into his new role as CEO at the PRCA, James Hewes spoke with Laura Oliver for Strategic…

Reading Time: 5 minutes

Opinion | Why human-driven analysis can enable data-driven communication

Public relations and corporate communications are moving towards becoming data-driven business disciplines, writes Tan Sukhera. But in the drive towards…

Reading Time: 3 minutes

Insights

News: A game-changer: the impact of AI on corporate and brand communication

THE creative and productivity opportunities as well as ethical, legal and societal issues around the use of generative artificial intelligence…

Reading Time: 2 minutes

Insight: Has public relations earned a permanent seat at the decision making table?

PUBLIC relations is a dominant field of practice embedded across many levels of business and society, writes Michael Collins. However,…

Reading Time: 3 minutes

Lead insight: Francis Ingham shares the PR industry’s response to Russia’s invasion of Ukraine

LAST Thursday, I was shocked when one European country invaded another, writes Francis Ingham. And did so without any sense…

Reading Time: 3 minutes

Insight: Relationships deliver outcomes and are true measure of effective public relations

WHY have we not yet mastered the task of mapping the value of public relations? More accurately, why haven’t we…

Reading Time: 3 minutes

Beyond the brand | Finola Sloyan | We have to embrace AI in PR because it is here to stay

Finola Sloyan is a public relations consultant working in the technology sector. Her business, Sloyan PR, specialises in amplifying awareness…

Reading Time: 3 minutes

News | PRCA/CIPR Mental Health Audit 2023/2024 highlights persistent challenges and trends in PR industry

There has been an increase in diagnosis of mental health conditions in the PR industry according to new research carried…

Reading Time: 2 minutes

Interview | PRCA CEO looks ahead to period of growth and innovation 

Almost four months into his new role as CEO at the PRCA, James Hewes spoke with Laura Oliver for Strategic…

Reading Time: 5 minutes

Opinion | Why human-driven analysis can enable data-driven communication

Public relations and corporate communications are moving towards becoming data-driven business disciplines, writes Tan Sukhera. But in the drive towards…

Reading Time: 3 minutes

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