Insights

News | PRII announces comprehensive AI usage guidelines for members

The Public Relations Institute of Ireland (PRII) has released guidelines designed to support the effective and ethical use of artificial intelligence (AI) among its members. The guidelines aim to help communications professionals navigate the integration of AI, in particular generative…

Reading Time: 2 minutes

Extract | Building a Culture of Inclusivity | Priya Bates and Advita Patel

This extract from Building a Culture of Inclusivity by Advita Patel and Priya Bates is © 2023 and reproduced with permission from Kogan Page Ltd. All rights reserved. Why using inclusive language is essential in the workplace Words are powerful.…

Reading Time: 20 minutes

Statement | PRCA REEB reacts to rioting and violence

The PRCA Race and Ethnicity Equity Board (REEB), on behalf of everyone at PRCA, condemns the rioting, looting, and other organised attacks that are being led by White far-right extremists across the UK to fuel fear, hatred, and intimidation against…

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News | PRCA launches initiative to revolutionise the PR and PA industry pitching process

The Public Relations and Communications Association (PRCA) is asking for views on how the pitching process can be improved. The move follows much coverage in the trade press reflecting frustrations about the current situation. PRCA’s campaign, ‘Pitch Forward: A Better…

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Interview | Strategic communication a significant contributor to business and financial goals | Sia Papageorgiou

Words: Lateefah Jean-Baptiste Strategic communication is crucial for communication professionals because it ensures that messages are effectively crafted and delivered to achieve organisational goals. This is something Sia Papageorgiou feels very passionate about: “Strategic communication really is the foundation for…

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Opinion | Painting a bigger picture: why PRs use pray and spray despite it leading the industry to a deadend | James McCann

A recent opinion piece published by the Observers restaurant critic, Jay Rayner lambasting PR professionals' use of the ‘Pray and Spray’ approach has sparked significant debate online, writes James McCann, CEO of ClearStory International and Everhaze. It’s true, the sheer volume…

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Outlook | Striving and thriving: The Irish PR sector | Dr Martina Byrne, CEO, PRII and PRCA Ireland

The public relations and communications sector in Ireland is in good health and, while cognisant of the disruptive power of ‘events, dear boy, events,’ there is optimism and confidence around for the coming twelve months, both in agencies and among…

Reading Time: 4 minutes

Interview | West advocates for “speak up” culture in PR to move forward in ethics

Words: Lateefah Jean-Baptiste Ethics is arguably the heartbeat of public relations. Essential for nurturing trust, integrity, and credibility in everything we produce as PR practitioners. I recently caught up with PR veteran Mary Beth West over Zoom to dive into…

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Beyond the brand | Mike Klein | We need to take the initiative (on AI) — or the initiative will be taken for us.

Mike Klein is a communication consultant with extensive experience in the corporate and political worlds, and is the founder of #WeLeadComms. In this feature, he shares his career, business and personal interests.  Continue reading or listen here: [audio m4a="https://strategic-hq.com/wp-content/uploads/2024/06/Mike-Klein.m4a"][/audio] The…

Reading Time: 3 minutes

Beyond the brand | Dan Holden | Internal communication is continually evolving

Dan Holden joined All Things IC in April 2022 as a communication consultant. He provides consultancy, training, mentoring and coaching for internal communicators and organisations across the globe. In this feature, he shares insights into his career, the industry and…

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News | CIPR 2023 Annual Report highlights year of “mixed results”

The Chartered Institute of Public Relations (CIPR) has published its 2023 Annual Report reflecting on a busy year of activity in celebration of its 75th anniversary. 'Showcasing the Value of Responsible Communication to Society' highlights a year of "mixed results"…

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News | Box Bear expands its senior leadership team with two new hires

Box Bear, the specialist boutique healthcare agency focusing on innovative digital communications, has expanded its senior leadership team with the appointment of Gareth Stranks (pictured right) as creative director and Rob McCarthy (pictured left) as president of Box Bear America. …

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