THE Global Alliance for Public Relations and Communications officially launched ‘The World’s First Online History of Public Relations’, a joint initiative with the Museum of Public Relations (USA). The newly released digital resource, hosted on the Museum website, documents the evolution, the pioneers and the impact of the profession inside dozens of nations throughout the world.
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The global initiative was launched simultaneously across six continents worldwide with Global Alliance members from more than 80 countries across Europe, Asia-Pacific, Africa, the Middle-East South Asia, Latin America and North America.
“For the first time, professionals, scholars and students will be able access the world’s public relation histories all in one place — an invaluable tool for anyone working in or studying this industry,” said Professor Justin Green (pictured), president and CEO of Global Alliance, and the originator of the initiative. “The section reveals for the first time the ways in which public relations and communications has impacted economies, politics and diverse cultures in countries throughout the globe.”
The year-long effort between the Global Alliance and the Museum reflects the commitment both organizations have on educating the next generation of professionals about global communications practices.
“Tomorrow’s professionals will be increasingly relied upon to advise clients on business communication strategy in multiple countries, all with distinct populations, histories and cultures,” said Shelley Spector, founder and director of the Museum. “This resource will help students and practitioners create global campaigns that can earn the trust of local markets.”
“The World’s First Online History of Public Relations” is immediately accessible on prmuseum.org.
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