THERE is no one way to write a good brief, writes Dr Stuart Thomson. Ask a host of communications professionals and they will have a list of horror stories alongside advice on what makes a good brief. But get the…

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ASK anyone from all sectors across the PR industry, 2023 has been a strange year for business development, writes Katie Hawkins, Mixology Communications. Continue reading or listen here: [audio m4a="https://strategic-hq.com/wp-content/uploads/2023/10/Katie-Hawkins.m4a"][/audio] The start of the year was all doom and gloom…

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JUST when it felt like the communications industry had successfully weathered the challenges of the pandemic era, global instability and inflation brought a fresh set of issues, writes Lucia Barbato. Continue reading or listen here: [audio m4a="https://strategic-hq.com/wp-content/uploads/2023/10/Lucia-Barbato.m4a"][/audio] 2024 will be…

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MEMBERS of the PRCA have today voted to move to a new streamlined management and governance structure. Far-reaching changes will both simplify and strengthen governance, oversight, transparency and decision-making. The changes were approved at the annual general meeting of the…

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NEW research from the Chartered Institute of Public Relations (CIPR) has found that up to 40 per cent of tasks performed by public relations professionals are now assisted by AI tools. The report reveals that, while the adoption of AI…

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WHEN a crisis emerges the communication response is ‘we have got this under control’ quickly followed by ‘we are doing a good job’, writes Amanda Coleman, author and director of Amanda Coleman Communications Ltd. All of that is fine if…

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THE PRCA University Advisory Group and Quadriga University of Applied Sciences have launched their global report, ‘The Future of PR/Comms and their Social Impact’. This comprehensive study engaged over 600 participants hailing from 23 countries and collected data in English,…

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ORGANISATIONS increasingly rely on employees who live and work in locations around the globe. From Delhi to Dublin and Tokyo to Toronto, the ability to leverage the right combination of local savvy and global expertise can provide a competitive advantage,…

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ALMOST half of FTSE 100 boards and executive leadership teams (ELTs) lack a director of communications, director of corporate affairs or similar dedicated position according to new research published by the CIPR, the world’s only royally chartered body for PR…

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PR is not alone; businesses are freezing and cutting budgets across the board to manage the current uncertainty around the economic environment, writes James Thorniley, associate director, Mixology Communications. Data from the latest IPA Bellwether report indicates that PR budgets…

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WOMEN-OWNED business In Truth has launched to help businesses and brands keep track of their reputations on environmental sustainability. Companies are increasingly worried about their reputational liabilities on green issues; In Truth has responded to this by designing a service…

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ETHICS, to me, is, very simply, "doing the right thing for the right reason,” writes Kirk Hazlett. It is easy, and deceptively harmless, to take the seemingly less-complicated way out...ignoring potential consequences and impacts on others. So often, as a…

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