About

Strategic is the online public relations and communications magazine for industry experts and business leaders.  

Purpose

To demonstrate the value of public relations and communications, and its impact on organisational objectives.

Promise

To give a platform to industry experts to educate and influence peers and decision-makers in organisations about public relations and communications.

Mission

To foster the right collaboration and optimise business relationships, reputations and growth.

Vision

For every public relations and communications professional to belong to a standalone strategic management function for the industry, which is recognised and understood by everyone, and has a permanent seat at the leadership table.