STRATEGIC has moved to a membership model to maintain and grow the quality of PR views and news that the industry provides to executives globally, particularly in the USA, UK and Ireland. Members will enjoy updates on PR best practice for…

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PLUS ça change, plus c'est la même chose meaning the more things change, the more things stay the same, is a French phrase that always resonates with me. During the past two years, in particular, we have all become accustomed…

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THIS time two years ago, many organisations around the world had to realign their business objectives in light of the Covid-19 pandemic. Business growth strategies were quickly replaced by business continuity plans, international travel plans were put on hold, and,…

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I founded Strategic two years ago as a result of the Covid-19 pandemic. What stood out for me at the time was that public relations and communications professionals around the world came together to determine best industry practice for their…

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IN an ideal world, business leaders would run their organizations without unwanted interruptions or distractions from productivity and success. In reality, no organization, irrespective of size, is immune to a crisis. If we were ever in doubt, the Covid-19 pandemic…

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THE American author and philosopher Aldo Leopold once said “Ethical behavior is doing the right thing when no one else is watching – even when doing the wrong thing is legal.” As September is Ethics Month, it is a fitting…

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RELATIONSHIPS have been put to the test during the past year in every sense and context. In business, no profession understands this better than public relations whose purpose it is to build relationships between organizations and stakeholders or publics. The…

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THE US presidential inauguration in January introduced the first female, first black and first Asian-American vice president of the United States, Kamala Harris. A momentous moment in history and for the diversity, equity and inclusion (DE&I) movement globally. In the…

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I often find myself saying that public relations is company-wide, and this has never been truer than in 2020. Public relations and communications strategies align with overall company objectives, which often translate as growth. In March 2020, many company objectives…

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I remember being in a strategy meeting a number of years ago with a client who asked “Are you doing all of this for your own business too?” As an industry, part of our work is securing media coverage for…

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