Opinion: European Super League – scoring a PR own goal?

Opinion: European Super League – scoring a PR own goal?

1 June 2021

WAS the concept of a European Super League (ESL) a stroke of marketing genius but just got the PR execution wrong? What does the debacle say about the difference and relationship between marketing and PR?, asks Michele Filippi.

We can assume that the clubs...

Opinion: European Super League – scoring a PR own goal?

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