Excerpt

Excerpt: Successful Employee Communications

AN excerpt from chapter 1 ‘Making the case for employee communication’ of the second edition of Successful Employee Communications by Sue Dewhurst and Liam FitzPatrick. What exactly is employee communication? Let’s try to get something straight at the start. We’re…

Reading Time: 5 minutes

Excerpt: The Public Relations Handbook

Excerpted from The Public Relations Handbook copyright © 2022 by Robert L. Dilenschneider. Reprinted with permission from Matt Holt Books, an imprint of BenBella Books, Inc. All rights reserved.  AN excerpt about messages from chapter 5 Preparing the Communications Program: A New Way to…

Reading Time: 5 minutes

Excerpt: The Family Business Book

AN excerpt from Chapter 10 ‘Communication’ of The Family Business Book: Practical tips to help family and business work well together by Paul Keogh, author and family business advisor. In business, effective communication means allowing everyone to freely share their…

Reading Time: 3 minutes

Excerpt: Crisis Communication Strategies

AN excerpt about business recovery after a crisis from chapter 8 ‘Stepping on the road to recovery’ of Crisis Communication Strategies by Amanda Coleman, author and director of Amanda Coleman Communications Ltd. The four Rs of long-term recovery The long-term…

Reading Time: 3 minutes

Excerpt: Making Waves

AN excerpt about how to prepare for and handle a crisis from chapter 8 of Making Waves by Ben Pinnington, author and managing director of public relations firm Polaris Media in the UK. Why you must plan for a crisis…

Reading Time: 3 minutes

Excerpt: MAKE IT, DON’T FAKE IT

AN excerpt from MAKE IT, DON’T FAKE IT: Leading with Authenticity for Real Business Success by award-winning CEO, C-suite advisor, communications expert, and author Sabrina Horn. STEP IT UP, OR STEP OUT Founding a business calls for one set of…

Reading Time: 3 minutes