News: Measurement and analytics technology to have greatest impact on PR future

News: Measurement and analytics technology to have greatest impact on PR future

22 November 2021

GLOBAL agency heads predict meaningful measurement and analytics technology will have the greatest impact on the PR and communications industry’s future, according to the 2021-2022 ICCO World PR Report.

When asked which technology will have the greatest impact on the industry in the future, 21 per cent of...

News: Measurement and analytics technology to have greatest impact on PR future

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