News: Golin bolsters disinformation and brand protection with Cyabra partnership

Golin, the global PR agency, has announced a strategic partnership with Cyabra, the counter-disinformation platform. The collaboration empowers Golin’s clients to proactively protect their brand reputations by effectively detecting and combating threats posed by malicious actors, online bot networks, and GenAI content.

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With the amplification of misinformation and bots on social media, brands are increasingly being targeted online, causing a negative impact on reputation, sales, share price, and a loss of trust. Disinformation threats and techniques, which were previously limited to high-profile elections, are now commonplace and pose a serious risk to brand reputation. 

One of the key offerings of this partnership is the ability to identify social media bots disseminating false narratives and damaging a brand’s reputation. Cyabra’s AI platform and real-time alerting system detects and reports suspicious profiles and coordinated malicious activity, helping Golin’s clients to identify potential risks to their reputation and develop effective crisis communication strategies.

“We are thrilled to partner with Cyabra in our ongoing commitment to protect our clients’ brand reputation,” said Jonny Bentwood (pictured), Golin’s global president, data & analytics. “Disinformation campaigns can quickly damage brands, causing harm to their reputation. Cyabra’s AI-powered platform helps us stay ahead of these threats, giving clients the insights they need to act swiftly and decisively.”

“We are delighted to join forces with Golin and extend our capabilities to a wider audience,” said Emmanuel Heymann, SVP revenue of Cyabra. “Together, Golin’s PR expertise and Cyabra’s advanced technology provide brands with a digital immune system against online threats. This partnership ensures brands have the tools and knowledge they need to navigate the complex disinformation landscape.”

Cyabra uncovers threats and provides actionable insights and real-time alerts. Through its proprietary AI technology, Cyabra exposes inauthentic social media profiles and GenAI content. The company’s platform provides organizations and the public sector with actionable insights to counter everything from election interference to brand reputation attacks and impersonations.