THE Public Relations and Communications Association (PRCA) has become a corporate partner of Strategic, the only online B2B public relations publication for executives. PRCA members can now join the Strategic community at no additional individual cost. For further information on how to join, PRCA members can email: email@example.com.
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Strategic was established in April 2020 to share global public relations best practice for business in one place. It is an opportunity for public relations experts to share insights about the industry and their work with decision makers. It recognizes the value of PR and its impact on business objectives, strengthens the position of PR as a strategic C-suite function, and advocates for a permanent PR seat at the leadership table. It facilitates a wider conversation for the industry around the world.
PRCA deputy director Renna Markson (pictured) said, “Business leaders’ perception of PR and communications has soared in the last year. But we can’t take the foot of the pedal now. We must continue to demonstrate our value especially amid the current economic backdrop. Our partnership with Strategic offers our members an incisive way to inform key decision makers in business about the power of PR.”
Orla Clancy, founder and editor-in-chief at Strategic, said, “This is an important development for the public relations profession as both Strategic and the PRCA are committed to progressing and spotlighting the industry. Through this corporate partnership, PRCA members can educate and influence key decision makers about public relations. When public relations is in the C-suite it optimizes business relationships, reputations and growth. Strategic is a platform for executives to hear from industry experts about the impact of public relations on organizations.”
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