Opinion: Borderless PR for global B2B brands?

Opinion: Borderless PR for global B2B brands?

9 February 2022

GLOBAL B2B public relations (PR) has traditionally been the preserve of big multinational companies with hefty budgets and large teams, writes Lucia Barbato. This is because the traditional hub model used for global PR requires that one agency manages a network of other agencies on the...

Opinion: Borderless PR for global B2B brands?

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