I founded Strategic two years ago as a result of the Covid-19 pandemic. What stood out for me at the time was that public relations and communications professionals around the world came together to determine best industry practice for their…

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LAST Thursday, I was shocked when one European country invaded another, writes Francis Ingham. And did so without any sense of reason or just cause whatsoever. The natural response of membership bodies in these circumstances is to issue a ‘We…

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LAST month, I had the opportunity to interview Tony Langham who co-founded strategic reputation management consultancy Lansons in 1989, writes Orla Clancy. He has advised Governments, organizations and companies on their image and reputation for over 35 years. In January…

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SOON after he launched DG Advisory in January, I had the opportunity to interview David Gallagher (pictured), who previously held leadership positions at Omnicom PR Group (OPRG) and Ketchum, writes Orla Clancy. To begin the conversation, Gallagher shared his business…

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VALUE is created when an organization does more than turn a profit on day-to-day sales, it’s when the organization is regarded as more valuable than the sum of its parts, writes Rachel Roberts. To create value entrepreneurs and CEOs have…

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THE four-day working week is not a new concept, writes Koray Camgöz. The shift towards flexible working was in motion long before the pandemic struck. But the decimation of conventional working patterns over the past couple of years has prompted…

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IN many B2B organizations, PR is ignored or seen as a ‘nice-to-have’ that is only really needed in times of crisis, writes Jake O’Neill. In reality, the best B2B organizations give resource to strategic communications.  Using the ResponseSource Journalist Enquiry…

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WHY have we not yet mastered the task of mapping the value of public relations? More accurately, why haven’t we mastered articulating its value in a way that is widely understood and adopted? Why is it that the merit of…

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THE PR industry is playing a vital role in cross-sector efforts to combat misinformation, through our role as media educators, gatekeepers, strategic advisors, and advocates of high ethical standards, writes Rob Morbin. To tackle this beast, a productive alliance with…

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TWO years into the pandemic, and with different narratives being pulled and pushed across various platforms, we all have a little less trust, a little more suspicion, writes Cat Colella-Graham.  The opposite of trusting someone or something is not only…

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DRIVING return-on-investment (ROI) may not always be seen as a main focus for communications or corporate messaging (though it should be), writes Courtney Malengo. In a landscape with savvy consumers and cause-driven employees, we need to look at how we…

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Excerpted from The Public Relations Handbook copyright © 2022 by Robert L. Dilenschneider. Reprinted with permission from Matt Holt Books, an imprint of BenBella Books, Inc. All rights reserved.  AN excerpt about messages from chapter 5 Preparing the Communications Program: A New Way to…

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