IN many B2B organizations, PR is ignored or seen as a ‘nice-to-have’ that is only really needed in times of crisis, writes Jake O’Neill. In reality, the best B2B organizations give resource to strategic communications.  Using the ResponseSource Journalist Enquiry…

Reading Time: 3 minutes

TWO years into the pandemic, and with different narratives being pulled and pushed across various platforms, we all have a little less trust, a little more suspicion, writes Cat Colella-Graham.  The opposite of trusting someone or something is not only…

Reading Time: 2 minutes