Opinion: The heartbeat of business is staying true to your brand

WE often hear the phrase “singing from the same hymn sheet” in business, writes Orla Clancy. To achieve this cohesiveness across a team, be it 10, 100, 1,000 or 10,000 people, a business needs to have a strong brand. 

A brand is more than...

Member registration is required to access this article in full.
You are welcome to join Strategic or log in if you have an existing account.