Views: PR – Doing a good deed and getting caught

MY favorite PR definition is one I heard years ago: "Doing a good deed and getting caught," writes Jeffrey Davis. That means you did the right thing, someone else saw your actions, and they shared the story, not you. There was no boasting on your part...

Member registration is required to access this article in full.
You are welcome to join Strategic or log in if you have an existing account.