WHEN a crisis emerges the communication response is ‘we have got this under control’ quickly followed by ‘we are doing a good job’, writes Amanda Coleman, author and director of Amanda Coleman Communications Ltd. All of that is fine if…

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ORGANISATIONS increasingly rely on employees who live and work in locations around the globe. From Delhi to Dublin and Tokyo to Toronto, the ability to leverage the right combination of local savvy and global expertise can provide a competitive advantage,…

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PR is not alone; businesses are freezing and cutting budgets across the board to manage the current uncertainty around the economic environment, writes James Thorniley, associate director, Mixology Communications. Data from the latest IPA Bellwether report indicates that PR budgets…

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ETHICS, to me, is, very simply, "doing the right thing for the right reason,” writes Kirk Hazlett. It is easy, and deceptively harmless, to take the seemingly less-complicated way out...ignoring potential consequences and impacts on others. So often, as a…

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WOULD you like foreign media to cover the brand you work for? It’s tricky, but doable, writes Magdalena Górak, founder of international PR network Enterie. Continue reading or listen here: [audio m4a="https://www.strategic-hq.com/wp-content/uploads/2023/09/Magda-Enterie.m4a"][/audio] Each country has specific economic and geopolitical conditions…

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IN a world where information travels at the speed of a click and public perception can sway like a pendulum, the role of public relations professionals has never been more crucial, writes Mark Harrington, client manager at AM O’Sullivan PR.…

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WHERE there are threats, there are opportunities to de-risk. AI is an opportunity for the PR industry to continue to evolve; to embrace how technology can help us be faster and more effective in our work, writes Laura Sutherland, development…

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IS AI an opportunity or a threat to the PR industry? The simple answer is both, writes Andrew Laxton, CEO of Mixology Communications.  Continue reading or listen here: [audio m4a="https://www.strategic-hq.com/wp-content/uploads/2023/08/Andrew-Laxton.m4a"][/audio] On the opportunity side, AI will free up more time…

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AI is a great opportunity for the PR industry in a number of ways but summed up with one word it would have to be ‘efficiency’, writes Lydia Hoye. Continue reading or listen here: [audio m4a="https://www.strategic-hq.com/wp-content/uploads/2023/08/Lydia-Hoye.m4a"][/audio] Often too much admin…

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THE role of AI in public affairs offers significant potential opportunities but will never replace the fundamentals of good political engagement, writes Dr Stuart Thomson. The UK government recently released a whitepaper claiming that its world leading approach to innovation…

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AN essay in When In Doubt, Make Applesauce! Core Habits of the Masterful Public Relations Professional (Cherrymoon Media, Lexington, Kentucky USA, Nov. 2022). By Francis Ingham (pictured), late director general, Public Relations and Communications Association (PRCA) and chief executive, International…

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IN 1951, an educator named Elwood Murray reckoned that communication issues are at the heart of all relationship problems. He stated, “Wherever there are problems in human relations in the world today, there appear to be problems of communication.” 72…

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