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Interview: PR, cultural diversity and innovation in APAC

IN September, the Public Relations and Communications Association (PRCA) announced the launch of PRCA Asia Pacific to reflect its rapid growth across the region, writes Orla Clancy. With members in Australia, China, Hong Kong, Indonesia, Malaysia, Myanmar, Singapore, Thailand, the…

Reading Time: 3 minutes

Opinion: Golden hour for communicators

AN article in a recent Journal for Communications Studies (Vol.14 No.1 (27) 2021) described the Covid-19 pandemic as a “golden hour for communicators” as their contribution to organizational success – even survival – became more apparent and their skills and…

Reading Time: 3 minutes

Opinion: Authenticity central to interconnected world

EVER since Donald Trump won the US presidency in 2016, businesses are increasingly using their social media platforms to expound on social and political issues, writes Michael Collins. Sure, the idea of stakeholder capitalism and purpose is hardly new and…

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Outlook: Key areas of crisis management strategies in 2022 (and beyond)

Bob Jensen, senior managing director at Strat3 LLC, writes about issues and challenges due to the pandemic, looks at four key issues to be ready for in 2022, and shares his view on how the crisis management and crisis communication…

Reading Time: 5 minutes

Opinion: PR is the foundation to avoid business crises

THE English word crisis is reported to have been first used in a medical context to refer to a point where survival was not guaranteed, writes Lyndon Johnson. Specifically, it was the point at which a decision needed to be…

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Opinion: When crisis calls

IT is not a matter of if, but when, a crisis calls, writes Courtney Malengo. Every organisation will face this at one point or another, and how you respond will either bolster your credibility or undermine all you have worked…

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Opinion: Leveraging team social media in a crisis

TRADITIONALLY, we have seen employees discouraged from using personal social media profiles to engage in subjects seen contradictory to company values, opinions, politics, or religion, or those considered morally dubious, writes Natasha Hatherall-Shawe. The sharp rise in use of various…

Reading Time: 3 minutes

Opinion: Taking care of your team during a crisis

A couple of years ago, I was sitting at my desk on what seemed like a normal day in the office, writes Emi Kamezaki. Within a few hours of my arrival at work, a light rain shower quickly escalated into…

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Opinion: Great leaders recognize impact of Covid on both external and internal audience

THE Covid-19 pandemic was first and foremost a human tragedy that played out around the world affecting all aspects of life. No matter how detailed and specific an organization's crisis management plan was, no one could have prepared for the…

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Opinion: Social media – A problem or solution for crisis communications?

IN the digital age, where individuals, organizations and the media can share updates with the public with the click of a button at any time and from any location, the management of crisis situations has never been so challenging, writes…

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Opinion: How the pandemic impacted influencer marketing

THE past two years have been a whirlwind for everyone, and influencer marketing, an ever-changing industry, was rocked along with everyone else when the Covid-19 pandemic began, writes Orlagh Shanks.   Like many people, full-time influencers lost their full-time wage.…

Reading Time: 4 minutes

Sponsored: Self-employed and contracting with a single company? Read on…

THE change in IR35 (off-payroll) rules in the UK, introduced to the private sector in 2020, was not welcomed by the communication, engagement and change industry, writes Virginia Hicks. This is an industry which has long been populated by contractors…

Reading Time: 4 minutes