Insights

News | The PRCA U.S. Census reveals concern on over-reliance on AI in the PR industry

The Public Relations and Communications Association (PRCA) has published the results of its U.S. PR and Communications Census, revealing pertinent issues such as industry perception, evolution, and key challenges, particularly in the aftermath of the pandemic. Continue reading or listen…

Reading Time: 2 minutes

Beyond the brand | Jon Gerlis

Jon Gerlis is head of PR and policy at the Chartered Institute of Public Relations. In ‘beyond the brand’, Jon shares his career, business and personal interests. The industry Why did you pursue a career in public relations and communications? …

Reading Time: 3 minutes

Beyond the brand | Amanda Coleman

Amanda Coleman is a crisis communication specialist and the director and founder of crisis communication consultancy Amanda Coleman Communication Ltd. Based in the UK, she has more than 20 years’ experience in crisis and emergency communication. In 'beyond the brand',…

Reading Time: 3 minutes

Extract | Internal Communication Strategy | Rachel Miller

This extract from Internal Communication Strategy by Rachel Miller is © 2024 and reproduced with permission from Kogan Page Ltd. All rights reserved. The extract features in Chapter 2: The Mindset Strategic Communicators Need. What is mindset? Before we look at…

Reading Time: 12 minutes

News | CIPR launches new #StateofPR survey

The Chartered Institute of Public Relations (CIPR) has launched its new sector survey, aimed at understanding the working lives and views of public relations professionals. After a one-year hiatus, the 'State of the Profession 2024' survey returns to capture practitioner…

Reading Time: < 1 minute

Beyond the brand | Emmanuel Ofosu-Appiah

Emmanuel Ofosu-Appiah is Associate Director, Financial Services at Edelman Smithfield. In our ‘beyond the brand’ feature, he shares his public relations, business and personal interests. The PR industry Why did you pursue a career in public relations and communications? I…

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Editor’s note | March 2024

It’s been a while since I wrote an editor's note for Strategic. In Q4 2023, we introduced a minimum viable product for an online marketplace. While the platform research and testing continues, we’re resuming our external focus on Strategic’s online…

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News: Extraordinary worldwide PR collaboration fights climate crisis

An unprecedented 45 PR agencies and industry organisations came together to work for a shared objective – urgent action against climate change. The United Nations Development Programme (UNDP)’s “Weather Kids” campaign launched on 21 March, with coverage in over 80…

Reading Time: 4 minutes

Views: How Gen Z consumes news and what it means for PR

In a world where information is just a swipe away, the way younger generations consume news has undergone a dramatic shift, writes Alex Wiltshire. Gone are the days when families gathered around the television to watch the evening news or…

Reading Time: 3 minutes

Views: Risk appetite in communications is the catalyst for innovation and growth

All organisations need to manage risk. Some do it better than others. Some make basic mistakes; others try to drive out all aspects of risk. But the reality is that some risk needs to be maintained, not least in communications,…

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News: Professional Development Francis Ingham Fund launches

PRCA, the trade association for the PR, communications and public affairs industry, this weekend marked the first anniversary of the death of its director general, Francis Ingham (pictured), who led the organisation from 2007 to 2023 and was known for…

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News: St Bede’s College announces Francis Ingham Legacy Fund 

St Bede’s College has announced The Francis Ingham Legacy Fund, a new philanthropic effort memorialising deceased St. Bede’s alumnus and global public relations association executive, Francis Ingham, at the one-year mark of his passing at the age of 47 (22…

Reading Time: 3 minutes