HAYLEY Clements is the general manager of the Public Relations and Communications Association (PRCA) in the Middle East and North Africa (MENA). She recently spoke with Orla Clancy about the PRCA MENA, how it is helping its members during uncharted…

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THE Covid-19 pandemic has impacted every industry, profession and individual around the globe, writes Orla Clancy. It does not discriminate, it ignores stature, class, wealth or status and no one is immune. True, some are more directly affected than others…

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IT is no secret that effective public relations tactics are central to the development of successful business, enabling organizations to build relationships with stakeholders, promote brand values and manage their reputation, writes Sadhbh Sullivan.  Everything an organization does or says…

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AT the start of Ireland’s lockdown in March the scale of the Covid-19 disaster was very quickly evident, writes Alan Tyrrell. Economic shutdown, physical distancing among people, health-service ramifications and, most importantly, the significant human health impact. Quickly though, things…

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DR Martina Byrne, chief executive officer of the Public Relations Institute of Ireland (PRII) and the Public Relations Consultants Association (PRCA) in Ireland, spoke with Orla Clancy about how members have been adapting to Covid-19 and what is emerging in…

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GERARD F Corbett is the founder, chair and CEO at Redphlag in California and, amongst other roles, is past chairman and CEO of the Public Relations Society of America (PRSA) where he also served on the board for eight years.…

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FOR the most part, there has been a rise in public relations and communications in 2020. Yet, it hasn’t been without its challenges. Francis Ingham, director general of the Public Relations and Communications Association (PRCA), recently shared his experiences with…

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IN a recent interview, Padraig McKeon, president of the Public Relations Institute of Ireland (PRII), consultant communications director and lecturer at Dublin City University (DCU) in Ireland, shared his insights with Orla Clancy about the heightened focus on communications in…

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DURING a virtual interview, Leigh McClusky, national president of the Public Relations Institute of Australia (PRIA), took the time to share her perspective with Orla Clancy on the role of communications in the pandemic. Many members of the communications industry…

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WE are living in a changed world, writes Pooja Chawla. While the water cooler chatter of workplaces has largely been traded for email and WhatsApp notifications in recent months, our physical work locations and colleagues have been replaced by our…

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AS a journalist, the one type of email that is most prevalent in my inbox is PR outreaches, writes Ryan Daily. While I wish I could cover all the news, part of my job as editor is to make sure…

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WE often hear the phrase “singing from the same hymn sheet” in business, writes Orla Clancy. To achieve this cohesiveness across a team, be it 10, 100, 1,000 or 10,000 people, a business needs to have a strong brand.  A…

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